They tagged specific designers and brands, and if any of those accounts decided to re-post the Story, Le Tote would immediately expand their reach.They used the hashtag #NewYorkFashionWeek, which was undoubtedly trending during that time.NYFW lasts for longer than 24 hours, and Highlights let Le Tote’s content live during the entire time they were there (and beyond).This fashion rental service attended New York Fashion Week and created Highlights for each of the three days they were there. What they did: Made an appearance at an industry event. It seems as though some customers had issues with shipping in the past, so the Highlight uses rave reviews to show that this has been solved, while simultaneously communicating to new customers that, yes, they have lightning-fast shipping. Global fashion brand Fashion Nova relies on their ability to ship worldwide fast, so it’s not surprising that they have a Highlight dedicated just to shipping.
What they did: Solved a pressing problem and showcased their strength at the same time.
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What we like most about their question-answer series is that there are audio, video and text overlays, so you can find out the answer even if you want to watch with the sound off.
Some of their answers have extra links so that you can find out even more, like this one, which links to their Where to Buy page. Each In a Nutshell session has a theme, but even older FAQ sessions are included in the Highlight. Perfect Bar, the makers of organic, non-GMO protein bars, has a Highlight called In a Nutshell, where they answer commonly asked customer questions. What they did: Answered frequently asked questions. They also have a Highlight called Kitchn Pets where they post images of furry friends in the kitchen, from both staff members and their audience. Here’s a regular post in their feed, followed by a Highlight that dives deeper into one-pot meals and includes a link to their blog post about slow-cooker recipes. Their Highlights add to their regular posts and also showcase some behind-the-scenes action.
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This all-things-food account has recipes and cooking how-tos, plus tips for cleaning and organizing the kitchen. What they did: Enhanced basic posts, got their community involved and promoted a cross-interest. Now, let’s see how brands are taking advantage of this new tool. informative without extra, unnecessary images inspirational without time-sensitive content that will be outdated soon). You can also edit and adapt Stories to make them highly relevant as a Highlight (i.e.
Most importantly, you can catch the attention of people who missed your Story the first time you posted it. Highlights are great for a number of reasons, many of which we’ll cover in this blog post. You can create as many Highlights as you like. Your newest Highlight will show up in the first position, and your bio shows your five most recent Highlights (scroll to see the rest). You can add multiples Stories to a Highlight. Highlights are customized groupings of your Stories that show up in a row underneath your bio. In case you’re unfamiliar with Highlights, let’s quickly get you up to speed. Plus, we’ll give you a few tips for doing it even better. We’ll show you what they’re doing and explain why it’s working. In this article, we’ll cover brands and influencers, both large and small, who are making the most of their Highlights. Their ideas offer an excellent springboard when developing your own content, and the mistakes they’re making serve as good learning lessons. (Not to mention, the single best place to put a link on Instagram.)īrands and influencers recognize the power of Highlights, and they’re using them in all sorts of creative and practical ways. There’s a brand spanking new location for your best and most important content, giving you additional ways to attract, engage with and inform your audience. Content that’s more suitable for Stories, instead of the regular Instagram feed, can now survive indefinitely.
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